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Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana

Received: 15 July 2015     Accepted: 24 July 2015     Published: 11 August 2015
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Abstract

Real estate is a special type of asset that almost everyone desire to own. It is a complex and highly differentiated asset, with no two units precisely identical in all respects. Real estate investment involves huge sum of money often beyond the reach of a single individual. For most estate owners, real estate is probably their single largest channel investment. It is therefore necessary that one makes the right choice on whom to handle ones single largest financial investment. This study attempt to investigate into factors that real estate customers consider in selecting their estate agents in Kumasi Metropolis, Ghana for the purpose of creating better customer satisfaction in real estate agency market. The data collection instrument adopted for this study was self-administered questionnaires. The study sample consisted of two hundred and three (203) real estate consumers in Kumasi metropolis. A survey of 203 real estate consumers revealed the factors influencing the selection of real estate agents in the study area. The study found out that real estate consumers are mostly concern about agent’s reputation when deciding on the choice of whom to handle their probably single largest investment. The study also found that 75 representing 37% of the study population employs the services of real estate agents in order to maximize returns on their investment

Published in Journal of Investment and Management (Volume 4, Issue 2)
DOI 10.11648/j.jim.20150402.12
Page(s) 68-72
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Real Estate Consumers, Consumers’ Satisfaction, Consumers’ Perception, Service Quality

References
[1] Department of Real Estate, A Consumer’s Guide, Phoenix, Arizona, pp. 10 - 16. http://ezinearticles.comhttp://www.school-for-champions.com/.
[2] Johnson, J.M., Nourse, H.O., Day, E. (1988). Factors Related to the Selection of a Real Estate Agency or Agent, Journal of Real Estate Res., 3(2), 109-118.
[3] Khadduri, J., Pusanov, A. (1993). Beginnings of Real Estate Brokerage in Moscow, Housing Policy Debate., 4(4), 627-646.
[4] Kurtus, R. (2007).Using Location for a Competitive Advantage in Business, from.
[5] Michae, A.A., Michele, K.K., Ellen, F.J. (1990). Factors Influencing Real Estate Brokerage.
[6] Moyinola & Olatoye; (2011)This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
[7] Nagpal, L. (2009). Factors Influencing Selection of a Real Estate Agent., from.
[8] Pastiroff, A. (2004). The Swedish Real Estate Consultancy Market - Status and Trends, Master of Science Thesis, Department of Infrastructure, Division of Building and Real Estate Economics, Royal Institute of Technology, Stockholm.
[9] Richardson, E. (2005). Buying Real Estate in Mexico, A Publication of the Arizona.
[10] Sales Staff Performance, Journal of Real Estate Research, America Real Estate Society, 5(2), 265 -276.
[11] Stewart, A. (2009). Leisure: Universal Themes in Consumer Perceptions of Quality and Satisfaction from http://www.friendsofvista.org/articles.
Cite This Article
  • APA Style

    Owusu Alfred, Anthony Kofi Badu, Nicholas Oppong Mensah. (2015). Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana. Journal of Investment and Management, 4(2), 68-72. https://doi.org/10.11648/j.jim.20150402.12

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    ACS Style

    Owusu Alfred; Anthony Kofi Badu; Nicholas Oppong Mensah. Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana. J. Invest. Manag. 2015, 4(2), 68-72. doi: 10.11648/j.jim.20150402.12

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    AMA Style

    Owusu Alfred, Anthony Kofi Badu, Nicholas Oppong Mensah. Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana. J Invest Manag. 2015;4(2):68-72. doi: 10.11648/j.jim.20150402.12

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  • @article{10.11648/j.jim.20150402.12,
      author = {Owusu Alfred and Anthony Kofi Badu and Nicholas Oppong Mensah},
      title = {Factors Influencing Real Estate Agents Selection: A Survey of Real Estate Customers in Kumasi Metropolis, Ghana},
      journal = {Journal of Investment and Management},
      volume = {4},
      number = {2},
      pages = {68-72},
      doi = {10.11648/j.jim.20150402.12},
      url = {https://doi.org/10.11648/j.jim.20150402.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20150402.12},
      abstract = {Real estate is a special type of asset that almost everyone desire to own. It is a complex and highly differentiated asset, with no two units precisely identical in all respects. Real estate investment involves huge sum of money often beyond the reach of a single individual. For most estate owners, real estate is probably their single largest channel investment. It is therefore necessary that one makes the right choice on whom to handle ones single largest financial investment. This study attempt to investigate into factors that real estate customers consider in selecting their estate agents in Kumasi Metropolis, Ghana for the purpose of creating better customer satisfaction in real estate agency market. The data collection instrument adopted for this study was self-administered questionnaires. The study sample consisted of two hundred and three (203) real estate consumers in Kumasi metropolis. A survey of 203 real estate consumers revealed the factors influencing the selection of real estate agents in the study area. The study found out that real estate consumers are mostly concern about agent’s reputation when deciding on the choice of whom to handle their probably single largest investment. The study also found that 75 representing 37% of the study population employs the services of real estate agents in order to maximize returns on their investment},
     year = {2015}
    }
    

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    AU  - Owusu Alfred
    AU  - Anthony Kofi Badu
    AU  - Nicholas Oppong Mensah
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    DO  - 10.11648/j.jim.20150402.12
    T2  - Journal of Investment and Management
    JF  - Journal of Investment and Management
    JO  - Journal of Investment and Management
    SP  - 68
    EP  - 72
    PB  - Science Publishing Group
    SN  - 2328-7721
    UR  - https://doi.org/10.11648/j.jim.20150402.12
    AB  - Real estate is a special type of asset that almost everyone desire to own. It is a complex and highly differentiated asset, with no two units precisely identical in all respects. Real estate investment involves huge sum of money often beyond the reach of a single individual. For most estate owners, real estate is probably their single largest channel investment. It is therefore necessary that one makes the right choice on whom to handle ones single largest financial investment. This study attempt to investigate into factors that real estate customers consider in selecting their estate agents in Kumasi Metropolis, Ghana for the purpose of creating better customer satisfaction in real estate agency market. The data collection instrument adopted for this study was self-administered questionnaires. The study sample consisted of two hundred and three (203) real estate consumers in Kumasi metropolis. A survey of 203 real estate consumers revealed the factors influencing the selection of real estate agents in the study area. The study found out that real estate consumers are mostly concern about agent’s reputation when deciding on the choice of whom to handle their probably single largest investment. The study also found that 75 representing 37% of the study population employs the services of real estate agents in order to maximize returns on their investment
    VL  - 4
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Author Information
  • School of Business and Management Studies, Kumasi Polytechnic, Kumasi, Ghana

  • Department of Communication Design, Kwame Nkrumah University of Science and Technology, Kumasi – Ghana West Africa

  • Institute of Distance and Continue Education, Kwame Nkrumah University of Science and Technology, Kumasi – Ghana West Africa

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